Misaligned Teams: Poor communication between departments and unclear objectives, resulting in low productivity and wasted time.
Inefficient Processes: Time management issues that compromise delivery and hinder innovation.
Resistance to Change: Difficulty implementing organizational transformations due to slow decision-making, cultural barriers, and lack of adaptability.
Executive Strategy and Business Turnaround: Transforms complex strategies into measurable results, revitalizing business units and repositioning brands to drive growth.
Organizational Transformation and Change Management: Aligns people, processes, and culture, overcoming resistance to change and promoting effective, sustainable transformation.
Leadership Development and Team Building: Empowers leaders and strengthens teams, fostering resilience and long-lasting engagement—essential to navigate uncertain times.
Design Thinking and Creative Problem-Solving: Applies human-centered methodologies to innovate processes, products, and services, adapting to the real needs of clients.
Strategic Change Leader | Executive Advisor | Culture Builder
A Multicultural Business Leader
With over 30 years of experience leading international brands in travel, hospitality, and events, Alberto has built a strong track record of turning strategy into results. He has held leadership roles at JTB, Accor, Tivoli, Melia and MC&A, driving growth and transformation on a global scale.
A Fractional C-Level Executive & Strategic Advisor
Today, through his own consultancy
(UP ON Marketing), Alberto serves as a fractional C-level executive, helping companies across the U.S. and Latin America grow, pivot, and thrive through times of change and opportunity.
A Culture Builder with Creative Roots
From design thinking to team leadership, Alberto blends creative problem-solving, empathy, and operational discipline. Raised in a multicultural environment and fluent in Spanish, Portuguese, and English, he excels at bridging cultures and inspiring people at all levels.
Today, through his own consultancy (UP ON Marketing), Alberto serves as a fractional C-level executive, helping companies across the U.S. and Latin America grow, pivot, and thrive through times of change and opportunity.
Born in Lima, Peru, and having moved to Brazil at a young age, Alberto’s story has always been driven by creativity and a lifelong pursuit of knowledge: shaped by diverse cultures and global experiences around the world.
From sketching Disney characters as a child to earning a degree in Industrial Design and Visual Communication from PUC-Rio, his early passion shaped a distinctive leadership lens.
Before entering the corporate world, Alberto spent six years as a professional musician, mastering improvisation, human connection, timing, and resilience: skills that now define his leadership style.
Leadership that Delivers Results
Proven track record of leading teams and driving business growth across Latin America, North America, and Europe.
Alberto began his career at a vacation club, where his blend of design thinking, empathy, and fluency in Spanish, Portuguese, and English quickly set him apart.
What followed was an international career spanning over 30 years, marked by leading global operations, solving complex business challenges, and inspiring high-performing teams across continents.
Transforming Strategy into Action
Expert in turning complex business strategies into measurable results, helping companies pivot, scale, and thrive in dynamic markets.
Executive Strategy & Business Leadership Combines a visionary yet pragmatic approach to align long-term strategy with performance, while navigating operational complexities.
Business Turnarounds Track Record of reviving business units, repositioning brands, and driving operational efficiency across service sectors.
Organizational Transformation & Change Management Experienced in guiding companies through strategic pivots, restructures, and growth initiatives: aligning people, processes, and performance.
Leadership Development, Team Building & Talent Strategy Passionate about cultivating strong, resilient teams through a blend of emotional intelligence, multicultural insight, and a coaching mindset: empowering individuals and developing leadership from within.
Design Thinking & Creative Problem-Solving Leverages creativity as a strategic tool, applying design thinking to navigate uncertainty, drive innovation, and align products, people, and processes around a shared purpose.
Educator / Leader / Strategist
If your organization is navigating change and you're seeking a partner with creativity, business acumen, and decades of international experience, Alberto is here to help.
Because sometimes, the next big leap starts with the right conversation